Answer :
Final answer:
The peripheral route of persuasion relies on peripheral cues such as celebrity endorsement, attractive models, and positive emotions.
Explanation:
The peripheral route of persuasion is one of the two main routes described by the elaboration likelihood model of persuasion. This route relies on cues that are peripheral to the actual message, such as celebrity endorsement, attractive models, and positive emotions. The goal of using these cues is to create a positive association with the message, instead of relying on factual information.
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