College

Corey is analyzing an advertisement that indicates that the majority of the population uses a specific brand of sunscreen. Which persuasive technique is being used?

A. Celebrities
B. Name-calling
C. Bandwagon
D. Nostalgia

Answer :

Final answer:

The advertisement Corey is analyzing utilizes the bandwagon persuasive technique, suggesting that because most people are using this sunscreen, it must be a good choice. This method plays on social pressures and the desire to belong. It encourages consumers to adopt a popular opinion based on the majority's actions.


Explanation:

Analysis of Persuasive Techniques in Advertising

Corey is analyzing an advertisement that claims that the majority of the population uses a specific brand of sunscreen. The persuasive technique being used in this advertisement is known as the bandwagon technique. This approach encourages consumers to join in on what seems to be a popular choice, implying that if most people are using it, it must be good, correct, or desirable.

The bandwagon fallacy plays on individuals' desire to belong and not be left out. Advertisers often imply that the product is the best simply because many people are using it, which can sway potential customers to make similar choices. This method is effective because it taps into social pressures and the general tendency to align with popular opinion, making consumers feel part of a larger group.

Examples of Bandwagon Fallacy

  • Claims such as "Join the millions who trust our sunscreen!"
  • Advertisements that feature crowds using a product together
  • Promoting a product by stating, "Everyone is switching to XYZ brand!"

Learn more about bandwagon technique here:

https://brainly.com/question/1984970


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