Answer :
Final answer:
The advertisement Corey is analyzing uses the bandwagon technique, which encourages people to follow the majority in choosing a specific sunscreen brand. This approach makes others feel the need to conform to popular choices. Understanding this technique can help identify how advertisements influence consumer behavior.
Explanation:
Understanding Persuasive Techniques in Advertising
In the advertisement Corey is analyzing, the technique being employed is known as bandwagon. This technique suggests that since a majority of the population uses a specific brand of sunscreen, others should do the same to fit in or not miss out. The bandwagon effect plays on people's desire to conform and be part of a larger group, making it a powerful tool in advertising.
For example, if an ad states that "9 out of 10 dermatologists recommend this brand," it creates an implication that using the brand is a common choice, thus encouraging more people to take it up. This is contrasted with other persuasive techniques such as name-calling, which involves disparaging competitors, or nostalgia, which evokes sentimental feelings about the past.
Conclusion
To summarize, the technique used in the advertisement Corey is analyzing is the bandwagon effect, appealing to the audience's desire to be part of the majority.
Learn more about persuasive techniques here:
https://brainly.com/question/2883251