Answer :
Final answer:
The advertisement employs the persuasive technique of positive association to link the brand of clothing with social impressiveness. This technique often connects products to desirable feelings or social status, enhancing their appeal. By suggesting that the clothing can impress friends, it creates an association between the product and positive social interactions.
Explanation:
Understanding Persuasive Techniques in Advertising
In the advertisement you mentioned, the persuasive technique being used is positive association. This technique relies on creating a connection between the product and desirable feelings or social status.
For example, advertisers often depict people enjoying life while using their products, implying that purchasing these products will lead to similar positive experiences. As seen in campaigns like Corona Beer, where the imagery of relaxed beach scenes is paired with the product, viewers begin to associate the beer with a luxurious lifestyle, enhancing its appeal.
Other techniques that are commonly used in advertisements include:
- Beautiful people - Using attractive models to create a desirable image of a product.
- Nostalgia - Evoking sentimental feelings from past experiences to encourage a nostalgic connection to a product.
- Simple solution - Presenting a product as an easy fix for complex problems.
Learn more about Persuasive Advertising here:
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