Answer :
Final answer:
The persuasive technique used in the advertisement is positive association, where the clothing is linked to impressing friends. Advertisers achieve this by associating their products with attractive individuals and positive experiences. This strategy aims to create a favorable perception of the product in the minds of consumers.
Explanation:
Persuasive Technique in Advertising
In the advertisement that suggests wearing a certain type of clothing will impress friends, the technique used is positive association. Advertisers often leverage this tactic by associating their products with positive feelings and desirable attributes. For example, car commercials commonly feature beautiful people enjoying the product, creating a link between the enjoyment seen in the advertisement and the product itself, leading consumers to believe that purchasing the product will enhance their social standing or happiness.
This kind of advertising can trigger emotional responses, as people tend to transfer their feelings towards the attractive models or positive situations depicted in the ads to the product being sold. The use of associative learning in this context helps create a favorable impression, which can significantly influence consumer behavior.
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