Answer :
Final answer:
The advertisement Niko is analyzing employs the persuasive technique of name-calling by implying that a rival cereal brand contains artificial ingredients and excessive sugar. This negative labeling aims to influence consumer perception against the competitor. Name-calling is a common tactic used in advertisements to create a unfavorable impression of rival products.
Explanation:
Persuasive Techniques in Advertising
Niko's analysis of the cereal advertisement highlights a common persuasive technique called name-calling. This technique involves attacking a competitor by labeling them in a negative way, such as implying that their product contains artificial ingredients and an excess amount of sugar.
By suggesting that the rival brand uses these questionable ingredients, the advertisement seeks to sway consumers' opinions against that brand. This tactic is often used to create a negative image of competitors and can be effective in influencing consumer choices.
Examples of Name-Calling
- Labeling a product as "fake" or "unhealthy".
- Describing a competitor's brand as "subpar" or "inferior".
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