Answer :
In the book, "We call BS" by X González, she uses "Ethos" to persuade her audience in order to gain their trust, register credibility and deliver the message of change she desires to pass across.
How can ethos be used as a persuasive technique?
Ethos is a persuasive technique which appeals to the audience by featuring credibility, building trust and solicits superiority of character to convince the audience of reliability.
Emma González being a survivor of a school shooting uses ethos to gain trust from her audience to deliver a a message about changing the gun laws of the US.
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Final answer:
X González in "We Call BS" uses a combination of ethical persuasion, emotional appeals, and logical arguments to persuasively argue their point while avoiding manipulative tactics. Through detailed examples and respect for the audience's intelligence, these techniques work together to engage readers both intellectually and emotionally. The effectiveness of these strategies underscores the importance of ethical integrity in persuasion.
Explanation:
Analysis of Persuasive Techniques in "We Call BS" by X González
In analyzing the persuasive techniques used by X González in "We Call BS," it is important to consider the author's primary purpose, which is to persuade the audience towards a specific viewpoint or action. González skillfully employs ethical persuasion, emotional appeals, and logical arguments to achieve this aim. Ethical persuasion enhances the author's credibility and establishes trust with the audience. Emotional appeals are used to connect with the audience on a personal level, encouraging them to feel empathy or anger towards the issue at hand. Logical arguments provide a solid foundation for the author's claims, utilizing facts and logical reasoning to convince the audience of their perspective.
Furthermore, González avoids the use of manipulative persuasion tactics which can mislead the audience or distort information. Instead, the author focuses on presenting clear, detailed examples as evidence to support their points, guiding the audience to accept the conclusions drawn as truth. This approach not only respects the intelligence of the readers but also upholds ethical standards of persuasion, striving for an informed and rational public discourse.
Ultimately, the effectiveness of these persuasive techniques lies in their combined ability to engage the audience intellectually and emotionally, while maintaining ethical integrity. By identifying and understanding these techniques, readers can better assess the persuasiveness of González's arguments and the ethical implications of the persuasive strategies employed.