Answer :
Final answer:
The advertisement Jamie is analyzing uses the persuasive technique of positive association, suggesting that wearing a certain brand will impress friends. This technique creates a connection between the product and desirable social outcomes. Advertisers often apply this strategy to enhance the appeal of their products.
Explanation:
Understanding Persuasive Techniques in Advertising
In the advertisement that Jamie is analyzing, which suggests that people will impress their friends by wearing a certain brand of clothing, the persuasive technique being used is positive association. This technique is common in advertising, as it aims to create a favorable connection between the brand and positive social perceptions.
Advertisers frequently utilize cues that connect products with positive feelings or desirable social status. For instance, associating a clothing brand with the idea of popularity can lead consumers to believe that purchasing that brand will enhance their social standing and impress peers. This reflects a strategy similar to those used in various marketing campaigns where lifestyles or aspirations are sold alongside the product.
Moreover, advertisers may also employ other techniques such as using beautiful people, where attractive models are featured to create an association between beauty and the product. However, in Jamie's case, the focus is primarily on the social aspect of impressing friends, which aligns well with positive association as the correct persuasive technique.
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