Answer :
Final answer:
Niko is analyzing a cereal advertisement that uses the persuasive technique of name-calling by suggesting a rival brand has unhealthy ingredients. This technique aims to create a negative association with the competitor's product. Unlike other techniques like plain folks or nostalgia, name-calling focuses on attacking the opponent's reputation.
Explanation:
Identifying Persuasive Techniques in Advertising
Niko is analyzing a cereal advertisement that suggests a rival cereal brand uses artificial ingredients and an excess amount of sugar. The persuasive technique being employed in this case is known as name-calling. This technique involves linking a product or brand with negative traits in order to sway potential customers against it.
For example, when an advertisement implies that a competing cereal brand is unhealthy due to its use of artificial ingredients and sugar, it aims to evoke a negative perception of that brand. This approach encourages consumers to make emotional decisions based on fear or dislike, rather than on factual information about the product's quality.
In contrast, techniques like plain folks aim to connect with consumers through relatable imagery, while nostalgia invokes positive feelings from the past. Here, the advertisement is attempting to diminish the competitor's reputation by criticizing its ingredients, which makes it an example of name-calling.
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