Answer :
Benjamin Franklin's 'The Way to Wealth' uses rhetorical devices like ethos, logos, and pathos. Ethos is built on Franklin's credibility, logos through logical arguments on prudence, and pathos by tapping into emotions related to wealth. Devices like parallelism, repetition, and irony are used to reinforce his messages.
Benjamin Franklin's 'The Way to Wealth' is a classic example of persuasive writing that effectively uses rhetorical devices such as ethos, logos, and pathos. When analyzing Franklin's use of these techniques, it is essential to identify and examine specific instances within the text.
Ethos is demonstrated through Franklin’s reputation as a wise and successful individual. His advice is given credibility based on his own accomplishments and the respect he held in society.
Logos is evident in Franklin's logical arguments and proverbs about the virtues of hard work and financial prudence. He utilizes facts and reasonable suggestions to engage the reader’s sense of logic.
Pathos is invoked by evoking the readers' emotions, encouraging them to consider their own experiences in relation to the wisdom provided. The text appeals to the hopes and fears of the audience concerning wealth and prosperity.
Rhetorical devices like parallelism, repetition, and irony are utilized to reinforce Franklin’s points and make them memorable. Parallelism is seen through his structured proverbs, repetition is used to emphasize his key messages, and irony comes into play when he highlights common human contradictions and failings in matters of financial behavior.