Answer :
Final answer:
Corey's advertisement uses the bandwagon persuasive technique by indicating that a majority of the population uses a specific brand of sunscreen. This technique encourages individuals to conform based on popularity rather than personal preference. Other techniques like celebrity endorsement and nostalgia serve different purposes in advertising.
Explanation:
Understanding Bandwagon Persuasion
In the advertisement that Corey is analyzing, the use of the statement that the majority of the population uses a specific brand of sunscreen exemplifies the persuasive technique known as bandwagon.
Bandwagon appeals suggest that one should do something because everyone else is doing it. This type of persuasion plays on the human tendency to conform and want to fit in with the majority. For example, advertisements that say "Join the millions who already use this product!" pressure individuals to choose a product based on its popularity rather than its merits.
Other persuasive techniques mentioned, such as using celebrities to endorse a product, name-calling to show negative aspects of competitors, or invoking feelings of nostalgia, serve different purposes in marketing. However, in this case, Corey’s example fits best with the bandwagon approach.
Learn more about persuasive techniques here:
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