Answer :
Final answer:
The advertisement Corey is analyzing uses the bandwagon persuasive technique, suggesting the product's popularity means it is a good choice. This approach capitalizes on the desire to fit in and align with what others are doing. Critical evaluation of such claims is essential, as popularity does not guarantee quality.
Explanation:
Understanding the Bandwagon Fallacy in Advertising
Corey is analyzing an advertisement that claims the majority of the population uses a specific brand of sunscreen. This strategy employs the bandwagon persuasive technique, which suggests that if a product is popular, it is likely the best choice. Advertisers often rely on the bandwagon fallacy by creating the impression that "everyone" is using a product to encourage others to join in and make a purchase.
The bandwagon effect plays on individuals' insecurities about not fitting in, implying that one should buy the product simply because others do. For example, the phrase "9 out of 10 dermatologists recommend this sunscreen" leverages the bandwagon approach, suggesting widespread approval and, thus, appealing to potential buyers. It is important to critically assess such claims, understanding that popularity does not necessarily equate to quality or effectiveness.
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