Answer :
Final answer:
The advertisement Corey is analyzing uses the bandwagon persuasive technique, suggesting that many people use a specific brand of sunscreen. This method encourages consumers to join others in their choices. Unlike other techniques, bandwagon appeals to the desire to fit in or not miss out on what others are doing.
Explanation:
Identifying Persuasive Techniques in Advertising
Corey is analyzing an advertisement for a particular brand of sunscreen, which claims that the majority of the population uses it. The persuasive technique being employed in this advertisement is referred to as bandwagon.
The bandwagon technique encourages consumers to buy a product or adopt a belief because it suggests that everyone else is doing so. For example, when an advertisement states that 'most people use this sunscreen,' it implies that by using it, you will be part of the majority and not miss out on what others are benefiting from.
In contrast, other techniques such as nostalgia evoke feelings from the past, celebrity endorsements leverage the popularity of famous individuals, and name-calling can discredit competitors. However, in this case, the focus is squarely on the idea of joining the majority, clearly highlighting the bandwagon approach.
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