Answer :
Final answer:
The advertisement uses the bandwagon technique, which suggests that many people use a specific brand, encouraging others to follow suit. This method plays on the desire for conformity among consumers. Examples often include statements that highlight the product's popularity.
Explanation:
Identifying Persuasive Techniques in Advertisements
In the advertisement mentioned, the technique being utilized to suggest that the majority of the population uses a specific brand of sunscreen is known as the bandwagon effect. The bandwagon technique encourages consumers to follow the crowd or do what others supposedly are doing. In this case, the advertisement aims to create a sense of urgency or necessity by implying that if most people are using this sunscreen, then you should too.
Here are some key points regarding the bandwagon technique:
- The technique plays on the psychological principle of conformity.
- It implies that the product is popular and therefore must be good.
- Advertisements often use this strategy to appeal to consumers’ desire to fit in.
Examples of bandwagon advertising include statements like "Join the millions who are already using this sunscreen!" or visuals of a large group of people happily using the product. This persuasive technique is effective because it builds trust through perceived popularity.
Learn more about persuasive techniques here:
https://brainly.com/question/2883251