Answer :
Final answer:
The advertisement uses the bandwagon technique, suggesting the majority uses a specific sunscreen brand. This encourages others to join in based on popularity. It's a common strategy in marketing that plays on social conformity.
Explanation:
Understanding Persuasive Techniques
In the advertisement mentioned, Corey is encountering a persuasive technique called the bandwagon effect. This technique suggests that the majority of people are using a specific product, which implies that others should also use it to be part of the group. The idea behind the bandwagon approach is that people tend to conform to trends and fads, often basing their choices on the popularity of a product rather than its quality or effectiveness.
For example, if a brand of sunscreen claims that "80% of beach-goers prefer this brand," it appeals to potential customers by suggesting that they too should use this brand to fit in with the majority. This strategy is effective in marketing because it taps into social acceptance and the desire to be part of a group.
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