Answer :
The persuasive technique being used in the advertisement is bandwagon, as it appeals to the desire to conform by suggesting that the majority of the population uses the specific brand of sunscreen.
The persuasive technique being used in the advertisement indicating that the majority of the population uses a specific brand of sunscreen is bandwagon. Bandwagon is a persuasive technique that appeals to the desire to conform and be part of the majority. It implies that if everyone else is using a particular product, then it must be the right choice, creating a sense of social validation.
By highlighting the majority's use of the specific brand of sunscreen, the advertisement seeks to persuade individuals to join the "bandwagon" and use the same product. It taps into the fear of missing out or being left behind, creating a sense of social pressure to align with the majority's behavior.
The bandwagon technique aims to influence consumer behavior by leveraging the power of social proof and the psychological need for acceptance. It suggests that by using the advertised brand, individuals will be part of a larger group, thus enhancing their confidence in the product and influencing their purchasing decisions.
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