Answer :
Final answer:
In advertising, the bandwagon technique suggests that a product is desirable because it's popular with others. This persuasive appeal can encourage potential customers to feel they should use the product too. It exploits the human tendency to follow what seems widely accepted.
Explanation:
Pertinent Persuasive Technique in Advertisements
In the case of an advertisement that promotes a major sunscreen, the persuasive technique being used can most likely be identified as bandwagon. This technique works by creating the impression that a product is popular and therefore desirable. Advertisers often use statements like "everyone is using this sunscreen" to make potential customers feel that they should also join in and purchase it simply because it seems widely accepted.
The bandwagon appeal is effective because it taps into the human tendency to want to fit in and not miss out on what others are doing. By suggesting that most people use the product, the advertisement leads individuals to believe that the product is not only good but also essential to conform to social norms.
Understanding Bandwagon Effect
- Bandwagon is a fallacy that assumes because something is popular, it must be good or correct.
- This method is commonly seen in various advertisements across different media.
- Ultimately, the appeal to popularity doesn't necessarily correlate with the quality of the product itself.
Learn more about persuasive techniques here:
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