Answer :
Final answer:
The advertisement Corey is analyzing uses the bandwagon persuasive technique, suggesting that a majority of the population uses the sunscreen, encouraging others to conform. This technique emphasizes the principle of social proof, where individuals are swayed by the behavior of the majority. Other techniques like name-calling, nostalgia, and celebrity endorsements serve different purposes in advertising.
Explanation:
Understanding Persuasive Techniques
In the advertisement that Corey is analyzing, the persuasive technique being utilized is known as the bandwagon approach. This technique plays on the idea that if a majority of people are using a specific product, then it must be good and worth using. It often leads consumers to feel that by not using the product, they are missing out or not conforming to the societal norm.
For example, many ads for popular consumer goods often state that they are "the most popular choice among consumers" or "everyone is using this!" This implies that potential customers should also join in and not be left out.
Other persuasive techniques like name-calling, which involves attacking the competition, or using celebrities to endorse a product have different impacts and goals. In contrast, nostalgia attempts to reach consumers' emotions by invoking fond memories but does not focus on popularity.
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