Answer :
Final answer:
Jamie is analyzing an advertisement that uses the persuasive technique of positive association, suggesting that wearing a certain brand will impress friends. This technique connects the brand to social acceptance and admiration among peers. Other techniques mentioned, such as nostalgia and beautiful people, do not directly apply in this context.
Explanation:
Analyzing Persuasive Techniques in Advertising
In the advertisement Jamie is analyzing, the suggestion that people will impress their friends by wearing a certain brand of clothing is utilizing the persuasive technique known as positive association. This strategy aims to connect a product with positive feelings, social acceptance, or admiration from peers, making it more appealing to potential consumers.
When brands represent their clothing as a means to enhance social status or appeal to one's friends, they effectively play on the audience's desire for acceptance and admiration. This can be seen in many successful marketing campaigns, where the imagery and messaging focus on social scenarios where wearing the product leads to admiration or improved relationships with others.
In contrast, the other options such as nostalgia, which taps into fond memories from the past, or beautiful people, which uses attractive models to sell products, do not directly relate to impressing friends through identity association. Overall, Jamie's analysis should focus on how this advertisement uses positive association to influence consumer behavior.
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