Answer :
Final answer:
The advertisement Corey is analyzing employs the bandwagon persuasive technique, which implies that because most people use a specific sunscreen brand, others should too. This strategy effectively plays on social conformity to influence consumer behavior. Other techniques include name-calling and nostalgia, which serve different persuasive purposes.
Explanation:
Understanding Persuasive Techniques
When analyzing advertisements, one common persuasive technique used is called bandwagon. This technique suggests that since a majority of the population is using a specific product, such as a certain brand of sunscreen, others should follow suit and also use it. The idea behind bandwagon is that people tend to conform to what they believe is popular or widely accepted, which can strongly influence their purchasing decisions.
Examples of Bandwagon Technique
- If an advertisement states, "Everyone is using Brand X sunscreen this summer!" it aims to create a sense of urgency to join in.
- Another example could be a commercial showing crowds of people happily using the product at the beach, implying that not using it would mean missing out on a popular trend.
In contrast, other persuasive techniques like name-calling or nostalgia focus on negative associations with competitors or appealing to sentimental values, respectively. Therefore, when assessing advertisements, it's crucial to identify such techniques to understand their persuasive power better.
Learn more about persuasive techniques here:
https://brainly.com/question/2883251