Answer :
Final answer:
The advertisement analyzed by Jamie uses the persuasive technique of positive association, linking the clothing brand with social approval and admiration. This method relies on viewers' desires to impress their peers by suggesting that wearing the brand can elevate their social status. Ultimately, it emphasizes how emotional connections can influence consumer behavior.
Explanation:
Persuasive Technique in Advertising
In the scenario where Jamie is analyzing an advertisement that suggests people will impress their friends by wearing a certain brand of clothing, the persuasive technique being used is known as positive association.
Advertisers often rely on this technique to create a favorable image of their product by linking it with social approval and popularity. For example, a common strategy is to present images of attractive and successful people enjoying the product, implying that buying the product will lead to admiration and acceptance from peers.
This method aligns with the concept of peripheral route persuasion, which focuses on emotional appeal and the associations created in the viewer's mind rather than the actual qualities of the product. When individuals make purchasing decisions, they are often influenced by their desire to be seen in a positive light by others, which is why the association of a clothing brand with impressing friends is effective.
Conclusion
Overall, by framing the clothing brand as a means to gain social admiration, advertisers effectively leverage positive association to enhance the appeal of their products.
Learn more about Persuasive Techniques here:
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