Match each example of an advertisement to the persuasive technique it is using.

1. An ad to prevent texting while driving shows an image of a car accident.
- Persuasive technique: Fear

2. A shampoo ad uses a picture of a famous actor with great hair.
- Persuasive technique: Celebrities

3. A pet food brand claims to use natural ingredients, unlike its competitors.
- Persuasive technique: Name-calling

4. An ad for perfume suggests the product will get the viewer a date.
- Persuasive technique: Association

This response matches examples of advertisements to their persuasive techniques, highlighting fear, celebrity endorsement, negative comparison, and emotional association as key methods used. Each technique is illustrated with a relevant example. Understanding these methods aids in analyzing how advertisements operate on consumers.

Explanation:

Understanding Persuasive Techniques in Advertisements

Advertisements often use various persuasive techniques to influence consumer behavior. Here, we will match examples of advertisements to their respective persuasive techniques:

An ad to prevent texting while driving shows an image of a car accident. Technique: Fear – This ad aims to instill fear about the consequences of texting while driving.
A shampoo ad uses a picture of a famous actor with great hair. Technique: Celebrities – The ad leverages the actor's appeal to associate their beauty with the product.
A pet food brand claims to use natural ingredients, unlike its competitors. Technique: Name-calling – This comparison aims to portray competitors negatively to enhance the brand's image.
An ad for perfume suggests the product will get the viewer a date. Technique: Association – This technique connects emotional appeal (romance) with the product to encourage purchase.

Understanding these techniques can help in identifying how advertisements aim to impact decision-making and influence consumer attitudes.

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