Answer :
Final answer:
The advertisement uses the technique of positive association to imply that wearing the brand's clothing will lead to social approval and admiration from friends. This method connects the product with desirable social outcomes, influencing consumer behavior. Such advertising strategies often depict popular individuals enjoying the product to enhance their appeal.
Explanation:
Analyzing Persuasive Techniques in Advertising
In the advertisement Jamie is analyzing, the persuasive technique being used is known as positive association. This technique aims to create a perception that by wearing a certain brand of clothing, individuals will be viewed more favorably by their peers, thereby enhancing their social status and acceptance.
Advertisers often utilize positive association by connecting their products with desirable outcomes, such as popularity, happiness, or social validation. This can be seen in many ads where successful or attractive individuals are shown enjoying life while using or wearing the product, suggesting that consumers can achieve similar results.
For example, a clothing brand might show a group of attractive friends at a party, all wearing their clothes, smiling, and having a great time. Viewers may be led to believe that purchasing these clothes will help them replicate that experience, thus heightening their chances of impressing their friends.
Learn more about persuasive techniques here:
https://brainly.com/question/2883251