College

Jamie is analyzing an advertisement that suggests people will impress their friends by wearing a certain brand of clothing.

What persuasive technique is being used?

A. Positive association
B. Nostalgia
C. Beautiful people
D. Simple solution

Answer :

Final answer:

The advertisement Jamie is analyzing uses the persuasive technique of positive association, suggesting that wearing a particular brand of clothing will impress friends. This technique links the brand to feelings of social acceptance and happiness. Other techniques include nostalgia, beautiful people, and simple solution, but the core message here revolves around positive associations.


Explanation:

Persuasive Technique in Advertising


In the advertisement that Jamie is analyzing, the persuasive technique being used is positive association. This technique works by linking a product or brand to feelings of happiness, approval, or social acceptance. By suggesting that wearing a certain brand of clothing will impress friends, the ad aims to create a positive image in the minds of the consumers.


Examples of positive association can be seen in various advertisements where brands depict scenarios filled with friendship, success, or fun when showcasing their products. For instance, a clothing brand might show young people at a party wearing their outfits while laughing and enjoying themselves, implicitly suggesting that wearing those clothes will lead to similar social experiences.


Other Persuasive Techniques


It's also useful to briefly clarify the other options mentioned:



  • Nostalgia: This technique evokes memories of the past to create a sentimental feeling towards a product.

  • Beautiful People: This technique features attractive models to suggest that using the product will enhance one’s own attractiveness.

  • Simple Solution: This technique implies that the product provides an easy solution to a problem.


However, in Jamie's case, the strongest persuasive technique at work is indeed positive association.


Learn more about persuasive techniques here:

https://brainly.com/question/2883251


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