High School

Jamie is analyzing an advertisement that suggests people will impress their friends by wearing a certain brand of clothing. What persuasive technique is being used?

A. Simple solution
B. Nostalgia
C. Positive association
D. Beautiful people

Answer :

Final answer:

The advertisement Jamie is analyzing uses the positive association technique, suggesting that wearing the brand will enhance social status and impress friends. This technique aims to evoke favorable feelings linked to using the product. In contrast, using beautiful models is another common advertising technique, but it does not apply here.


Explanation:

Persuasive Technique in Advertising


In the advertisement Jamie is analyzing, the technique used is known as positive association. This persuasive method aims to create a favorable impression of a product by linking it to desirable feelings or social scenarios, such as impressing friends. By suggesting that wearing a certain brand will enhance one’s social status, the advertisement attempts to evoke feelings of admiration and acceptance among peers.


Another common technique is appeal to beautiful people, where brands often use attractive models to suggest that using their product will yield similar social admiration. However, in this particular case, the advertisement focuses more on the idea of social approval rather than the mere presence of attractive individuals.



  • Positive Association: Linking product appeal to social approval.

  • Attractive Models: A common alternative technique to suggest desirability.

  • Social Status: The underlying motive for wanting to impress peers.


Learn more about persuasive techniques here:

https://brainly.com/question/2883251


Other Questions