Answer :
Final answer:
The advertisement uses the persuasive technique of positive association by suggesting that wearing a specific brand of clothing will impress friends. This strategy connects the brand with social acceptance and desirability. Other techniques like beautiful people or nostalgia are not predominant in this context.
Explanation:
Persuasive Technique in Advertising
In the advertisement Jamie is analyzing, the persuasive technique being used is positive association. This technique involves linking a product with positive feelings or desirable outcomes. By suggesting that wearing a certain brand of clothing will impress friends, the advertisement aims to create a favorable image of the brand in the minds of potential customers.
Another common persuasive technique is the beautiful people strategy, where celebrities or attractive individuals are used to promote products, further enhancing their appeal. Similarly, the simple solution technique suggests that the product can solve problems easily, while nostalgia draws on fond memories to evoke emotions related to the product. However, in this case, the emphasis is on social approval and status, making positive association the key technique.
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