Answer :
Final answer:
The advertisement Corey is analyzing uses the bandwagon persuasive technique, suggesting that most people use a specific brand of sunscreen. This tactic encourages consumers to feel part of a larger group. By stating this majority usage, the ad makes potential buyers more likely to purchase the product due to social pressures.
Explanation:
Analysis of Persuasive Techniques in Advertising
In the advertisement Corey is analyzing, the technique used is called bandwagon. This technique aims to persuade consumers by implying that a product is popular and widely accepted by the majority. By stating that the 'majority of the population uses a specific brand sunscreen,' the ad encourages others to join in and also use that brand to not feel left out or different.
Bandwagon appeals are effective because they tap into the human desire to belong to a group. For example, advertisements that say 'everyone is using this product' make individuals feel like they should use it too, making them more likely to purchase the product. Other persuasive techniques, like name-calling or using celebrities, focus on disparaging other products or employing famous figures to endorse a product, respectively.
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