Answer :
Final answer:
In Corey’s advertisement analysis, the technique used is the bandwagon effect, which implies popularity encourages product choice. This method persuades consumers by suggesting that many people have already chosen the product, encouraging others to do the same. Effectively, it harnesses the power of social influence in decision-making.
Explanation:
Analyzing Persuasive Techniques in Advertising
In the advertisement that Corey is analyzing, the phrase indicating that the majority of the population uses a specific brand of sunscreen utilizes the bandwagon persuasive technique. This technique plays on the idea that people tend to go along with what others are doing, suggesting that because many people use this brand, it must be the best choice.
The bandwagon approach convinces consumers to join in because they want to do what they perceive as popular or common. It's akin to the thought process behind many trends, where individuals choose to participate based on the belief that 'everyone else is doing it'. For example, if a sunscreen brand states that 'most dermatologists recommend this product,' it not only promotes credibility but also taps into the bandwagon effect, making consumers feel as if they too should follow suit.
- Other persuasive techniques include:
- Celebrities: Using famous personalities to endorse products.
- Name-calling: Disparaging competing products rather than focusing on benefits.
- Nostalgia: Evoking sentimental past memories to connect emotionally.
Thus, the core persuasive technique used in this advertisement is the bandwagon effect, aiming to attract consumers by suggesting widespread acceptance and use.
Learn more about persuasive techniques here:
https://brainly.com/question/2883251