High School

Corey is analyzing an advertisement that indicates the majority of the population uses a specific brand of sunscreen. Which persuasive technique is being used?

A. Celebrities
B. Name-calling
C. Bandwagon
D. Nostalgia

Answer :

Final answer:

The advertisement Corey analyzes uses the persuasive technique known as bandwagon, which suggests that people should use a product because it is popular among the majority. This technique capitalizes on the desire to conform and join a group. Other techniques like celebrity endorsements, name-calling, and nostalgia have different focuses but are used for varied persuasive effects in advertising.


Explanation:

Understanding Persuasive Techniques in Advertisements

In the advertisement Corey is analyzing, where it indicates that the majority of the population uses a specific brand of sunscreen, the persuasive technique being utilized is known as bandwagon. This technique aims to persuade individuals by suggesting that a product is popular and widely accepted, encouraging others to follow suit.

Here's why bandwagon is effective:

  • People often have a natural tendency to want to belong to a group or follow popular trends.
  • The assumption is that if most people are using a particular brand, it must be good or effective.
  • This can be seen in various advertising campaigns that stress popularity, often accompanied by phrases like "Join the millions who use..."

Other persuasive techniques mentioned, such as celebrities, may utilize endorsements from well-known figures, and name-calling involves disparaging competitors rather than promoting the brand itself. Meanwhile, nostalgia evokes fond memories to connect emotionally with an audience. These techniques serve different functions, but in this case, bandwagon is clearly the focus.


Learn more about persuasive techniques here:

https://brainly.com/question/2883251


Other Questions