Answer :
Final answer:
The advertisement uses the persuasive technique of positive association, implying that wearing the brand will impress friends. This connects the product with social acceptance and desirable outcomes. Unlike nostalgia or simple solution techniques, it focuses on enhancing social image.
Explanation:
Understanding Persuasive Techniques in Advertising
In the advertisement mentioned, the technique being used to suggest that people will impress their friends by wearing a certain brand is known as positive association. This technique connects the product with desirable social outcomes, making potential customers feel that wearing the brand will enhance their social image.
Here’s a breakdown of the persuasive techniques:
- Positive Association: This is the main technique. Advertisers use imagery and messaging that link the brand to feelings of acceptance, prestige, and admiration among peers. For example, commercials showing groups of friends enjoying life while wearing a brand create a strong connection between the product and social success.
- Nostalgia: This is not the correct technique here, as nostalgia evokes sentimental feelings about the past rather than social acceptance in the present.
- Simple Solution: This technique implies that the product offers an easy fix to a problem, but in this case, the ad focuses on social image rather than practical solutions.
Brands like Nike and Apple often use positive association in their marketing strategies by showing aspirational lifestyles that resonate with the target audience's desires.
Learn more about persuasive techniques here:
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