Answer :
Final answer:
The advertisement Corey is analyzing uses the bandwagon technique, suggesting that most people are using a specific brand of sunscreen. This encourages others to follow the crowd. Unlike other strategies like celebrity endorsements or nostalgia, the bandwagon effect capitalizes on the idea of popularity.
Explanation:
Understanding Persuasive Techniques in Advertising
In the context of advertising, the technique highlighted in Corey’s analysis is known as the bandwagon approach. This persuasive strategy suggests that because many people are using a specific product, it is likely the right choice for you, appealing to the human tendency to fit in with the majority.
For example, if an advertisement claims that '9 out of 10 people use Brand X Sunscreen,' it encourages potential customers to consider using it simply because they believe it is popular. This taps into the desire to avoid being left out or to align with what others are doing.
In contrast, other techniques include:
- Celebrities: Using famous personalities to endorse a product.
- Name-calling: Criticizing or maligning competitor products.
- Nostalgia: Evoking positive feelings associated with the past.
Learn more about persuasive techniques here:
https://brainly.com/question/2883251