Answer :
Final answer:
The advertisement Corey is analyzing uses the bandwagon persuasive technique, suggesting that the product is desirable because it is popular among the majority. The bandwagon approach plays on the idea that if most people use a product, then it must be good. This technique effectively influences consumer behavior by appealing to their desire for social acceptance.
Explanation:
Identifying Persuasive Techniques
Corey is analyzing an advertisement that claims the majority of the population uses a specific brand of sunscreen. The persuasive technique being employed here is known as the bandwagon approach. This technique suggests that because a product is popular or widely used, it must be good, correct, or desirable.
The bandwagon fallacy is commonly used in advertising, leveraging the idea that "everyone is doing it" to encourage others to follow suit. For example, if an ad states that most people choose a certain sunscreen, it targets the audience's desire to conform to social norms and not feel left out. This tactic plays on insecurities and the fear of being part of the "out-group," implying that not using the product could lead to social rejection.
This is what makes the bandwagon technique particularly effective: it appeals to our tendency to consider what others think or do as validation for our choices. Thus, the advertisement aimed at reinforcing the idea that using this sunscreen is a popular choice that everyone supports.
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