Answer :
Final answer:
The advertisement uses the bandwagon persuasive technique by indicating that the majority of the population uses a specific brand of sunscreen. This approach appeals to the desire to conform and be part of a popular choice. Other methods in advertising can include celebrity endorsements, name-calling, and nostalgia.
Explanation:
Understanding Persuasive Techniques in Advertising
In the example provided, where it is stated that the majority of the population uses a specific brand of sunscreen, the persuasive technique being employed is known as bandwagon. This technique appeals to the human tendency to want to belong and follow what others do, suggesting that since many people use this brand, you should too.
The bandwagon effect is commonly utilized in advertising to create a feeling of inevitability or popularity. It can be effective because it leverages social proof; if others are using it, it must be good. Other persuasive techniques include:
- Celebrities endorsing products to lend credibility and glamour.
- Name-calling, which attacks competitor products instead of focusing on the benefits of the advertised product.
- Nostalgia, which invokes past memories to create an emotional connection.
In summary, the advertisement is designed to make consumers feel they should not miss out on what is widely accepted by their peers, thus encouraging them to choose this brand of sunscreen.
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