Answer :
Final answer:
The advertisement Corey is analyzing uses the bandwagon persuasive technique by suggesting that most people use a specific brand of sunscreen. This technique influences consumers to buy the product by appealing to their desire to be part of the majority. Ultimately, it plays on the idea that popularity implies quality or desirability.
Explanation:
Understanding Persuasive Techniques in Advertising
In the advertisement Corey is analyzing, the claim that the majority of the population uses a specific brand of sunscreen illustrates the use of the bandwagon persuasive technique. This technique, also known as the appeal to popularity or appeal to majority, aims to convince consumers that they should use this product simply because it is popular among everyone else.
By suggesting that a large segment of the population is using this sunscreen, the advertisement leverages the bandwagon effect to create a desire in viewers to conform and avoid the feeling of being in the 'out-group'. People are often motivated by their insecurities about being left out, leading them to favor products that appear to be widely accepted.
In essence, the bandwagon technique operates under the fallacy that since something is popular, it must be good, correct, or desirable. This is a common strategy seen in various forms of marketing, where the objective is to drive consumer behavior through perceived social proof.
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