Answer :
Final answer:
The advertisement employs the persuasive technique of positive association, connecting the clothing brand with social approval. This method is common in marketing, where desirable outcomes are linked to products through attractive imagery. Such strategies influence consumer perceptions and enhance brand appeal.
Explanation:
Identifying the Persuasive Technique
The advertisement that suggests people will impress their friends by wearing a certain brand of clothing is using the persuasive technique of positive association. This method creates a connection between the product (the clothing brand) and a desirable outcome (impressing friends), encouraging consumers to equate the brand with social approval and status.
This tactic is prevalent in marketing; for instance, advertisements often feature beautiful people in appealing settings to evoke feelings of aspiration. Similarly, a classic example is the Lincoln car commercials that showcase actor Matthew McConaughey. The commercials do not emphasize the car's features as much as they associate the vehicle with McConaughey's wealth and attractiveness, making the car more desirable through associative learning.
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