Answer :
Final answer:
The advertisement Jamie is analyzing uses the persuasive technique of positive association, linking a brand of clothing to impressing friends and gaining social validation. This technique relies on creating favorable connections between positive emotions and the product. While other techniques may apply, such as beautiful people, the emphasis here is on the social appeal.
Explanation:
Persuasive Technique in Advertising
In the advertisement that Jamie is analyzing, the persuasive technique being employed is positive association. This method involves linking a product or service to positive feelings, experiences, or ideals, which can often influence consumer behavior. By suggesting that people will impress their friends by wearing a specific brand of clothing, the ad aims to create a favorable connection between the clothing and social approval or prestige.
For example, if an ad shows a group of friends laughing and enjoying each other's company while wearing the brand, it reinforces the idea that wearing this clothing will enhance social interactions and acceptance. Other techniques, like beautiful people, might also appear in advertisements, but in this case, the focus is clearly on the social validation aspect coming from friends, hence classifying it under positive associations with group approval.
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