Answer :
The marketing department should use a communication strategy that aligns with the pull strategy recommended by Renata to sell the new line of footwear.
In a pull strategy, the goal is to generate consumer demand and pull customers towards the product. This approach involves creating brand awareness, building a strong brand image, and stimulating customer interest and desire. The marketing department should use communication tactics that directly reach the target customers and influence their purchasing decisions.
One effective communication strategy to support a pull strategy is advertising. Advertising can be done through various channels such as television, radio, print media, online platforms, and social media. The marketing department can create compelling advertisements that showcase the new line of footwear's unique features, benefits, and value proposition to attract and engage potential customers.
Another important element of the communication strategy is public relations. The marketing department can leverage PR activities to generate positive media coverage, engage with influencers and bloggers, and organize events or collaborations that create buzz and generate interest in the new footwear line.
Additionally, digital marketing techniques such as search engine optimization (SEO), content marketing, and social media marketing can be employed to reach a wider audience and drive traffic to the company's website or online store. By using these communication strategies aligned with the pull strategy, the marketing department can effectively create awareness, generate interest, and stimulate customer demand for the new line of footwear.
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