Answer :
Final answer:
The advertisement uses the bandwagon effect, a persuasive technique that suggests a product is desirable because it is popular. This method encourages consumers to follow the majority and make purchases based on popularity rather than quality. In essence, it operates on the principle that many people using a product makes it a good choice.
Explanation:
Understanding Persuasive Techniques in Advertising
When analyzing advertisements, it's important to recognize the various persuasive techniques used to influence consumers. In the case mentioned, where an advertisement claims that the majority of the population uses a specific brand of sunscreen, the technique at play is known as the bandwagon effect.
The bandwagon technique operates on the principle that if something is popular or widely accepted, then it must be good or desirable. This fallacy suggests that one should adopt a particular belief or buy a product simply because many others are doing so. For instance, a common phrase associated with this concept is, 'Everybody is doing it,' implying that following the trend is the right choice.
Advertisers utilize this approach to create a sense of urgency or fear of missing out. By presenting a product as the choice of the majority, they encourage viewers to conform and make similar purchasing decisions, even if popularity isn’t necessarily an indicator of quality.
In summary, the persuasive technique used in the advertisement you are analyzing is the bandwagon effect, appealing to the desire to fit in and be part of the majority.
Learn more about persuasive techniques here:
https://brainly.com/question/2883251