Answer :
Final answer:
The cereal advertisement uses the persuasive technique of name-calling, indicating that a rival cereal contains high sugar levels to negatively sway consumer perceptions. Other techniques include plain folks, nostalgia, and glittering generalities. These methods serve to influence consumer decisions and enhance the appeal of the advertised product.
Explanation:
Persuasive Techniques in Advertising
Niko's analysis of a cereal advertisement reveals the use of a specific persuasive technique aimed at influencing consumers' choices. The advertisement asserts that a rival cereal contains a high amount of sugar, prompting a favorable comparison to its own product. This method of persuasion is categorized as name-calling, where the competitor's product is disparaged by highlighting its negative qualities to position the advertised cereal in a more favorable light.
Other common persuasive techniques include plain folks, where advertisements portray relatable situations to connect with the average consumer; nostalgia, which evokes positive feelings associated with the past; and glittering generalities, that use vague positive phrases that sound appealing without providing substantive evidence.
Conclusion
The identified technique of name-calling effectively communicates a negative image of the rival product, thus persuading potential buyers to consider the advertised cereal as a better option.
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