Answer :
Final answer:
The persuasive technique used in the cereal advertisement is known as name-calling, which highlights the flaws of a rival cereal to create a negative impression. By emphasizing the sugar content in the competitor's product, it positions the advertised cereal as the healthier choice. Other techniques like plain folks, nostalgia, and glittering generalities serve different persuasive purposes but are not applicable in this scenario.
Explanation:
Understanding Persuasive Techniques in Advertisements
In the context of cereal advertisements, the technique being used is often referred to as name-calling. This persuasive strategy involves making negative comparisons or highlighting flaws in a rival product to create a perception of superiority in one's own product. By emphasizing the amount of sugar in the rival cereal, the advertisement seeks to invoke a negative impression of that cereal, thereby making the advertised cereal appear healthier or better.
Other persuasive techniques mentioned include:
- Plain folks - This approach makes the brand seem relatable by portraying everyday people using the product.
- Nostalgia - This technique evokes fond memories to create a positive association with the product.
- Glittering generalities - It involves using vague, positive phrases without providing specific details that may be misleading.
In this case, since the advertisement is explicitly suggesting that a rival cereal has a higher amount of sugar, it clearly falls under the name-calling category, aiming to sway consumer opinions negatively against the competition.
Learn more about persuasive techniques here:
https://brainly.com/question/2883251