College

Corey is analyzing an advertisement that indicates the majority of the population uses a specific brand of sunscreen. Which persuasive technique is being used?

A. Celebrities
B. Name-calling
C. Bandwagon
D. Nostalgia

Answer :

Final answer:

The advertisement Corey's analyzing uses the bandwagon technique, suggesting that because most people use a specific brand of sunscreen, it is a desirable choice. This technique appeals to the idea that popularity equates to quality, persuading consumers to conform. Recognizing this can help consumers make informed choices rather than simply following trends.


Explanation:

Identifying Persuasive Techniques in Advertising

When analyzing advertisements, it’s essential to recognize different persuasive techniques being employed. In Corey's case, the advertisement claims that the majority of the population uses a specific brand of sunscreen. This is an example of the bandwagon technique.

The bandwagon fallacy suggests that a product is popular, and therefore, it must be good, correct, or desirable simply because many people use it. This technique persuades individuals to adopt a product or idea because they perceive that 'everyone' is doing so. For example, if an advertisement states, "Join the millions who trust Brand X sunscreen," it aims to create a sense of urgency and conformity, implying that the product's popularity makes it a wise choice.

In summary, the bandwagon appeal tries to entice consumers to choose a product based on its perceived popularity rather than its actual attributes.


Learn more about persuasive techniques here:

https://brainly.com/question/2883251


Other Questions