Answer :
Final answer:
The advertisement in question uses the persuasive technique of positive association, implying that wearing the clothing will lead to admiration from peers. This technique connects the brand with social approval and desirability. By promoting the idea that the product can enhance one's social standing, the advertisement effectively influences consumer behavior.
Explanation:
Understanding Persuasive Techniques in Advertising
In the scenario described, Jamie is analyzing an advertisement that suggests people will impress their friends by wearing a certain brand of clothing. This advertisement employs the persuasive technique of positive association. This technique links the product with favorable outcomes, making individuals believe that by sporting this brand, they will garner admiration or approval from their peers.
Such persuasive methods work effectively by tapping into the social desires of individuals, suggesting that the brand enhances their social status. Advertisements that utilize positive association often create an image where the product is not just clothing, but a pathway to a more esteemed social life.
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