Answer :
Final answer:
The advertisement Jamie is analyzing uses the persuasive technique of positive association, suggesting that wearing specific clothing will impress friends. This technique creates a link between the product and desirable social outcomes. The presence of attractive models reinforces this association, enhancing the clothing's appeal.
Explanation:
Identifying Persuasive Techniques
In the advertisement Jamie is analyzing, the suggested idea that people will impress their friends by wearing specific clothing employs the persuasive technique of positive association. This technique involves creating a connection between a product and positive emotions or social approval.
Advertisers often utilize associative learning to link their products with desirable outcomes. For example, showcasing beautiful people in commercials leads audiences to associate those attractive individuals with the product being advertised. Hence, when viewers see the clothes, they may feel that wearing them will elevate their social status or appeal, effectively impressing their peers.
Consider the impact of advertisements featuring attractive models or celebrities; these ads often convey a message that by using their products, consumers can achieve similar beauty or social standing. This is a key example of the beautiful people technique, where the presence of appealing personalities in the ad aims to enhance the product's desirability.
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