Answer :
Final answer:
The advertisement uses the persuasive technique of positive association to imply that wearing the brand will enhance one's social image. This links feelings of admiration and popularity to the product, leveraging emotional appeal to influence potential consumers. Such techniques often feature attractive models to create these associations.
Explanation:
Persuasive Techniques in Advertising
In analyzing the advertisement that suggests people will impress their friends by wearing a certain brand of clothing, Jamie is observing the use of a positive association persuasive technique. This technique works by linking positive feelings, such as admiration and popularity, with the product. By suggesting that wearing the clothing will make someone more impressive to their peers, the ad creates an emotional appeal.
For example, commercials often feature beautiful people, indicating that using the product may lead to similar positive social outcomes. This is to say that through associational learning, potential consumers start to envision themselves in the same glamorous situations, thereby increasing their desire for the product. Such strategies are designed to evoke emotional responses that influence purchasing decisions.
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