Answer :
Final answer:
The persuasive technique used in Jamie's advertisement is positive association, as it connects the brand with social acceptance and admiration from peers. By portraying appealing and attractive imagery, the ad suggests that wearing the clothing will impress friends. This method is effective in influencing consumer behavior by linking products to desirable emotional outcomes.
Explanation:
Persuasive Technique in Advertising
Jamie is analyzing an advertisement that suggests people will impress their friends by wearing a certain brand of clothing. The persuasive technique being used here is called positive association. This technique links the product to desirable cultural references, emotions, or social status, encouraging consumers to feel that by purchasing the product, they will gain social acceptance or admiration from their peers.
In advertisements, positive associations are often created through the use of appealing imagery, relatable characters, and appealing scenarios. For example, when an ad features attractive models or celebrities enjoying the brand, it creates a connection in the consumer’s mind that equates wearing the brand with being fashionable and socially accepted. This is similar to the concept of beautiful people used in advertising, which can also persuade by showcasing idealized lifestyles that consumers may wish to emulate.
In contrast, techniques like nostalgia relate to evoking memories of the past, while a simple solution emphasizes that the product offers an easy fix to a problem. The ad Jamie is analyzing stands out because it focuses on enhancing one’s social image and connections.
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