Answer :
Innovative companies in the automotive industry, as well as other industries, approach new product/service development and the integration of sustainability principles in various ways.
Tesla is known for its electric vehicles (EVs) and its commitment to sustainability. They prioritize sustainability by focusing on developing and improving EV technology, which reduces emissions and reliance on fossil fuels. Toyota has implemented a sustainability principle called "Toyota Environmental Challenge 2050."
BMW has integrated sustainability into its innovation by developing electric and hybrid vehicles. They have also adopted a circular economy approach by using recycled and sustainable materials in their manufacturing processes.
Although not in the automotive industry, Patagonia is a notable example of a company integrating sustainability into product development. They prioritize the use of recycled materials and focus on durability to minimize waste.
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