Answer :
Final answer:
The advertisement Corey is analyzing uses the bandwagon persuasive technique, suggesting that the majority of the population uses this sunscreen, which encourages others to conform to this choice. This technique is effective in marketing as it capitalizes on people's desire to be part of the majority. Other techniques, such as name-calling and nostalgia, serve different purposes in advertising.
Explanation:
Understanding Persuasive Techniques in Advertising
In the scenario presented, where Corey analyzes an advertisement indicating that the majority of the population uses a specific brand of sunscreen, the persuasive technique being employed is known as bandwagon. This technique suggests that because a large number of people are using the product, others should too, implying that using the product is the right choice to avoid missing out.
The bandwagon appeal is common in advertisements as it taps into the natural human tendency to conform to what the majority prefers. By stating that the majority uses this sunscreen, the advertisement seeks to persuade potential customers to join in, enhancing the product's desirability and perceived effectiveness.
Examples of Bandwagon in Advertising
- Advertisements claiming “Join the millions who trust Brand X!”
- Slogans like “Everyone is using it, so should you!”
In contrast, the other techniques mentioned such as name-calling and nostalgia serve different purposes. Name-calling involves disparaging competitors, and nostalgia uses sentimental memories to evoke emotional responses.
Learn more about persuasive techniques here:
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