Answer :
Final answer:
The persuasive technique utilized in sunscreen advertising is the bandwagon approach, which suggests that because many people are using the product, it must be desirable. This technique plays on social conformity and the idea that popularity indicates quality or necessity. Other methods, like celebrity endorsements, are different from the bandwagon strategy.
Explanation:
Understanding Persuasive Techniques
The question revolves around identifying the persuasive technique used in advertising sunscreen. Among the listed options, the bandwagon technique is most relevant. This technique suggests that because a product is popular, it is inherently good or desirable.
Advertisers often leverage the bandwagon fallacy to create the sense that "everyone" is using a specific product, which encourages others to jump on the trend. For example, an advertisement might claim that "everyone is using this sunscreen to protect their skin," which pressures individuals to conform to the majority.
Other persuasive techniques mentioned in your question, like celebrities, can also influence consumer behavior. However, they function differently from the bandwagon approach, which directly appeals to social conformity.
Conclusion
In summary, the bandwagon technique is at play in advertising when it suggests that one should use a product simply because many others are doing so. This underscores the idea that popularity equates to quality or necessity.
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