Answer :
Final answer:
Ethos, an ethical appeal, helps establish a speaker's or writer's credibility and authority, thereby influencing the audience's decision-making process. It is an essential element in persuasive communication and is developed through the use of fair, neutral language, well-researched facts, and solid evidence.
Explanation:
Ethos plays a critical role in decision-making and persuasion by building credibility and character of the speaker or writer. Ethos is an ethical appeal that makes the audience believe the speaker is reliable and trustworthy. It involves using fair, balanced, and neutral language to convey the speaker's expertise, authority, and sincerity.
For instance, in multimodal composition such as blogs or articles, ethos is built by presenting solid facts, well-researched data, and reputable sources, thus making the argument more believable. An effective use of ethos can even sway the opinion of the audience, persuading them towards a particular point of view.
Therefore, it's crucial to use ethos in persuasive strategies. In order to generate trust, a speaker should establish not only their knowledge on the subject, but also a sense of shared values with the audience. Such techniques develop a sense of authority and credibility, influencing the audience's decision-making process. By understanding ethos, one can adopt a more convincing and persuasive style of communication.
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