Answer :
Final answer:
The advertisement employs name-calling to discredit a rival cereal brand by highlighting its use of artificial ingredients and excess sugar. This technique aims to persuade consumers by creating distrust towards the competitor. Understanding various persuasive techniques like glittering generalities and nostalgia is also important in media analysis.
Explanation:
Understanding Persuasive Techniques
In the context of analyzing cereal advertisements, the technique used when one brand suggests that another brand uses artificial ingredients and excessive sugar is called name-calling. This persuasive strategy involves making negative comparisons or labeling a competitor in a derogatory manner to sway consumer opinion against them.
While other techniques like glittering generalities may evoke positive emotions through vague and positive phrases, and nostalgia might recall fond memories of the past, name-calling specifically targets a rival by undermining their product's quality. The goal is to create a sense of distrust toward the competitor and to persuade consumers to choose the product being advertised instead.
Examples of Persuasive Techniques
- Glittering Generalities: Use of positive wording without clear meaning.
- Plain Folks: Presenting a product as relatable or used by everyday people.
- Nostalgia: Evoking sentimental or fond memories related to a product.
Ultimately, the advertisement's use of name-calling serves to position the featured cereal as a healthier and more trusted choice for consumers.
Learn more about persuasive techniques here:
https://brainly.com/question/2883251